Our journey to becoming a world-renowned bridal brand began in 2005 in Ankara Bahçelievler, 7th Avenue. In 2011, we established our design studio, production facility, and store of over 1000 m² on Ankara’s Tunalı Hilmi Street. In 2022, we continued our steady growth in the bridal world by adding our Istanbul Nişantaşı store. Under our own brand “DAI”, we transform the dreams of brides into reality with the ready-to-wear collections we design, produce, and sell. As the Dai Wedding family, since 2005, we have been helping thousands of brides find their perfect wedding dress with our unique designs and services, moving forward with the vision of shaping bridal fashion. With the high-quality materials and craftsmanship we use, we continuously enhance our brand value and strengthen our success.
Brand Owner
Fashion Designer
She is a bridal designer known for combining simplicity with elegance in her creations. She is the owner and design director of the Dai Wedding brand. From a very early age, she developed an interest in fashion and design. She graduated from İzmir Göztepe Anatolian Girls Vocational High School and later from Gazi University’s Clothing Teaching Department as a Clothing Instructor. Unlike her classmates, she did not choose teaching and instead took her first steps into the fashion world to pursue her dream of creating her own brand. During her early years in the industry, she discovered the bridal world and realized that this was the field where she could truly express herself. From her graduation in 1999 until 2006, she became a sought-after designer and a master tailor with her unique bridal gown designs. In January 2006, she launched her own brand, DAİ WEDDING, beginning the design, production, and retail of bridal gowns. Throughout nearly 20 years in the fashion industry, she has trained designers and tailors, spread her corporate culture across the sector, and contributed to strengthening the role of women in business life. Today, with over 25 years of experience, she has created a strong Turkish brand with her stores in Ankara Tunalı and Istanbul Nişantaşı, her team of dozens of employees, and thousands of happy brides. She is married and the mother of two sons.
Founded by Fazilet Dai Kurhan in Ankara Bahçelievler as a fashion house designing and producing bridal, evening, and cocktail dresses, with a single fitting room.
OUR STORES
Evening and cocktail dress design was discontinued, and the focus shifted solely to designing, producing, and selling bridal collections. The first Dai Wedding Bridal Catalog was created with professional collection shoots.
BRIDAL COLLECTIONSTransitioned from a fashion house to a full-scale bridal store, and a 4-story, 1000 m² store, atelier, and design studio was established on Ankara’s Tunalı Hilmi Street.
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With the “Journey to Love with Dai” project, collection models were photographed across Turkey and a pioneering project was achieved.
CONTACT USThe first store outside Ankara, located in Istanbul Nişantaşı, was opened and began serving brides in February 2022.
OUR STORES
Today, with nearly 20 years of experience, stores in Ankara and Istanbul, dozens of employees, thousands of brides, and a growing bridal collection of more than 250 designs, a rapidly expanding and evolving bridal brand has emerged.
DAI WEDDING CAREER / HR